Agent-Led Growth

Agent-led growth is an emerging go-to-market motion where AI agents create value, demonstrate capability, and drive expansion within customer accounts. Instead of human salespeople doing demos, the agent itself demonstrates value through autonomous work. Instead of human CSMs driving adoption, the agent expands its own usage by doing more useful things. This flips the traditional growth model — the product doesn't just serve the user, it actively grows its own footprint by being genuinely useful.